Gluggle Jugs was established in 2009 and, in partnership with Wade Ceramics, developed a range of gluggle jugs—also known as glug glug jugs and gurgle jugs—based on an original design over 100 years old. This distinctive style of jug was first produced in Staffordshire in the late 1870s. The most recognized manufacturer of Gluggle jugs was Dartmouth Pottery, which closed in 2002 when Wade Ceramics acquired the Gluggle jug mould.
In December 2022, Wade went into administration, but the Gluggle Jug Factory successfully reopened in Stoke-on-Trent. The factory not only resumed production but also rehired the entire team, ensuring the continuation of this beloved product line.
Gluggle Jugs are available in a variety of colors and are named for the unique sound they make when liquid is poured. This sound emanates from the fish's mouth when the jug is filled to about three-quarters capacity.